|Gefördert durch:||Bundesministerium für Bildung und Forschung|
Prof. Thomas Hess (LMU Business Administration)
Prof. Arnold Picot (LMU Business Administration)
Prof. Hans-Bernd Brosius (LMU Communication Science)
Prof. Werner Wirth (Communication Science Universität Zürich)
|Ansprechpartner am Lehrstuhl:||Claudia Linnhoff-Popien, Iris Hochstatter|
Intermedia is a joint research project dedicated to examining the impact of the Internet on information intermediaries in media-related businesses. Ten sub-projects analyse the chances and risks for such businesses, focussing on mobile netwo
The Federal Ministry of Education and Research (BMBF) sponsors the work of seven regional research clusters in the field of „Internet Economy“, one of which is the intermedia cluster in Munich. intermedia will be sponsored from October 2003 until late 2007.
Special lectures for students at Ludwig Maximilian University of Munich or members of the Center for Digital Technology and Management (CDTM) in Munich will allow a transfer of research results to teaching throughout the project’s lifetime. Another goal of the project is to stimulate growth in the local media industry. This will be achieved with the establishment of a board of industry partners, joint case studies and the development of advanced on-the-job training for managers.
Project „2“: Adpative content brokering of content in mobile networks (Johannes Martens)
Goal of this intermedia-subproject is a technical infrastructure for adaptive content brokerage. Added value can be achieved if the content of mobile services could be provided in an adaptive way: depending on the current user’s situation. Up to now classic content brokerage is based on keywords or explicit categorisation linked with the user’s profile. In contrast to these rather static criteria: The situation of a user is highly dynamic. This presents new requirements to infrastructures of content brokering information intermediaries. A formal description is necessary to describe which content shall be transmitted in which situtaion – and how it shall by displayed on the user’s device.
Project „3“: Bundling, dissemination and marketing of context information (Iris Hochstatter)
Goal of this intermedia subproject is the design and prototypical implementation of an architecture for context provisioning that supports intermediaries.
The provisioning of context-aware services implies the availability of context information. These parameters represent a wide variety of facets of the user’s situation. They are generated by many originators, distributed over different locations in various administrative domains using heterogenous technical infrastructure. The context information is used by providers of context-aware services (cp. Project 2 above). Like this, a value chain for the exchange and trading of context information between originators and service providers evolves. Therefore, the need to bundle, disseminate and market context information arises and the business segment of current information intermediaries can be extended to cope with those new challenges.